What are BATs and BAMs?

What will be an ideal response?


BATs are specific methods people employ to gain compliance, while BAMs are the
specific messages associated with the BATs.

Communication & Mass Media

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The Japanese concept “mono no aware” communicates sadness for the impermanence of life but awareness of its beauty. This concept reflects an emotional ______.

a. worldview b. afterglow c. blend d. philosophy

Communication & Mass Media

With these speeches, in which we honor the life well-lived, we not only reinforce shared social values, but we also define the meaning of virtue and character. In doing so, we create role models for us all, and especially for the next generation.

A. Speech of tribute B. Speech of welcome C. Keynote address D. Farewell address

Communication & Mass Media

Based on audience delivery, television can charge a higher rate for its advertising than any other American mass medium

a. True b. False

Communication & Mass Media

All the following types of ceremonial speaking are discussed in your text except

a. eulogies. b. speeches of introduction. c. campaign speeches. d. speech of inspiration.

Communication & Mass Media