Narrowcasting has supplanted which of the following strategies for commercial media sales?

a) Lobbying for public subsidies
b) Broadcasting TV programming with the largest possible appeal
c) “Medium-casting” to audiences with better-than-average tastes
d) None of the choices


Answer: B

Communication & Mass Media

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Describe the four ways that groups can prevent groupthink.

What will be an ideal response?

Communication & Mass Media

In your circle of friends, you are known as a friend, but in your place of employment, you are known as an employee. Which of the following statements most accurately characterizes this concept?

A. Managing an image is complex. B. We manage multiple identities. C. Image management is collaborative. D. We try to project an image that accurately reflects our self-concept.

Communication & Mass Media

________ speeches teach the audience about a particular topic

Fill in the blanks with correct word

Communication & Mass Media

Provide an example of how card stacking may be used to guide an audience toward an unwarranted conclusion.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media