Southwest Airlines offers a Rapid Rewards program that allows customers to count flights they have taken toward free future flights. This is an example of a(n) ________
A) cross-selling program
B) value delivery system
C) club membership program
D) activity-based costing program
E) up-selling program
C
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Meeting personal needs and identifying interests typically occurs in what career stage?
A. Maintenance B. Administration C. Disengagement D. Exploration E. Establishment
Which of the following is an advantage of outdoor advertising?
A. low costs B. slow wearout C. no waste coverage D. ease of measurement of audience size E. wide coverage of local markets
Which is the best example of noise that originates with the receiver in the communication process?
A. Sonya drives through a tunnel, and her radio signal becomes very weak. B. Emily has been studying English for two years and does not understand the symbolism being used in a commercial. C. John simply tunes out pop-up ads on the Internet so that they don't even enter his awareness. D. Because of poor printing, Reagan cannot read an advertisement in her local newspaper. E. A mother fails to hear a new commercial for diapers because her new baby is crying.
Which of the following refers to the degree to which members of the team make useful recommendations to the leader?
A. social loafing B. decision informity C. hierarchical sensitivity D. staff validity E. groupthink