________ provides a measure of marketing profits that demonstrates how much the company's investment in marketing and sales contributes to company profits
A) Return on equity
B) Marketing ROS
C) Net marketing contribution
D) Marketing ROI
E) Sales-to-assets ratio
C
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The spiral of silence theory suggests that ________
A) communications that work well depend on silence and nonparticipation of a huge, silent majority B) people seek out messages that are consonant to their own attitudes and avoid messages that are dissonant to their own attitudes C) public relations comes into play in the encoding and decoding stage of the communications process D) ideas evolve gradually to the public at large by moving in concentric circles from great thinkers to the politically inactive
Write the comparative and the superlative degree of the word. Use more or most, when appropriate, instead of less or least. much
A/an ________ allows you to see the overall layout of a document as well as the subdivisions within it
A) Organizational chart B) Outline C) Storyboard D) Cluster map
The implied warranty of fitness for a particular purpose applies to merchants only
Indicate whether the statement is true or false