_____ is the ultimate goal of a new trend in marketing that focuses on understanding consumers as individuals instead of as part of a group
a. Organizational optimization
b. Profit maximization
c. Total quality management (TQM)
d. Customer relationship management (CRM)
ANSWER: d
Customer relationship management (CRM) is the ultimate goal of a new trend in marketing that focuses on understanding customers as individuals instead of as part of a group. It was initially popularized as one-to-one marketing.
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Indicate whether the statement is true or false
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