_____ is the ultimate goal of a new trend in marketing that focuses on understanding consumers as individuals instead of as part of a group

a. Organizational optimization

b. Profit maximization

c. Total quality management (TQM)

d. Customer relationship management (CRM)


ANSWER: d

Customer relationship management (CRM) is the ultimate goal of a new trend in marketing that focuses on understanding customers as individuals instead of as part of a group. It was initially popularized as one-to-one marketing.

Business

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Indicate whether the statement is true or false

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