_____ is a form of advertising designed to enhance a company's image rather than promote a particular product
a. Institutional advertising
b. Pioneering advertising
c. Competitive advertising
d. Comparative advertising
ANSWER: a
Institutional advertising is a form of advertising designed to enhance a company's image rather than promote a particular product. If the goal of the promotion plan is to improve the image of the company or the industry, institutional advertising may be used.
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Apple's iPod has been called "one of the greatest consumer electronics hits of all time." iPods have been sold in huge numbers, and Apple captures a large share of the music player market
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An effective system of internal control centralizes functions in a single, capable individual
Indicate whether the statement is true or false
The hiring process is one area of business operation that the entrepreneur should not cut back on to save time.
Answer the following statement true (T) or false (F)