Arthur W. Page was a pioneer in which of the following areas?

a. corporate social responsibility
b. integrated marketing communications
c. public relations research
d. corporate public relations


d. corporate public relations

Communication & Mass Media

You might also like to view...

The desensitization hierarchy asks you to imagine how you feel in

a series of increasingly fear-provoking situations. Indicate whether the statement is true or false

Communication & Mass Media

Which of the following is NOT a characteristic necessary for success at the highest level in sport?

a. having good self-control b. having no anxiety (page 166 right) c. having good task focus d. having high commitment

Communication & Mass Media

Margie offers her employees bonuses to help them feel personally invested in their work. This is an example of what kind of motivator?

a. empowerment b. supportive c. extrinsic d. intrinsic

Communication & Mass Media

The chronological method of speech organization follows a time pattern.

Answer the following statement true (T) or false (F)

Communication & Mass Media