The comprehensive, practical approach for demonstrating and documenting the value of present and prospective market offerings is _______
a. customer incentive to purchase
b. customer value management
c. estimate of value changes
d. concept of value in the business markets
b
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What is the key difference between an agreement and a contract?
A) A contract is always enforceable in the court of law, while an acceptance may or may not be. B) A contract can only be between two individuals, while an acceptance can have two or more people involved. C) A contract requires mutual assent from all parties, while an acceptance needs only to be accepted by a majority of people involved. D) A contract need not be legally binding, while an agreement must be legally binding.
The furthest time bucket from the current period lies in which time fence?
A. frozen B. slushy C. flexible D. constant
A shorter payback period reduces the company's ability to respond to unanticipated changes and increases the risk of having to keep an unprofitable investment.
Answer the following statement true (T) or false (F)
When a marketing manager is doing similar research projects in different markets around the world, he or she should
A. avoid standardizing all research projects. B. develop separate standards for each project, according to needs. C. treat each project independently with individual importance. D. establish basic guidelines, at the outset, to compare different research projects.