Maria and Becka are assigned a class presentation where they must try and persuade their classmates to buy one of two cars. Maria is trying to sell her car through the central route of persuasion, while Becka is restricted to utilizing the peripheral route of persuasion. Compare how they might construct their respective presentations
What will be an ideal response?
ANSWER:
?Since Maria is restricted to a central route of persuasion she looks for facts, attributes, data, etc., which are likely to get the class engaged in logical thinking about her product. She might emphasize the fuel economy of the car, the pricing, reliability, warranty options—with the hope of logically wooing the audience. Becka, on the other hand, wants to sell the packaging of the product. She might make herself likeable to the class. She might also emphasize how appealing the car is to enhance a buyer’s self-image, what wonderful colors the car comes in, how good it feels to cruise down the highway in a new car and so on.
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