A _____ is a business structure of interdependent organizations that reaches from the point of production to the consumer and facilitates the downstream physical movement of goods through the supply chain
a. market grouping
b. common trade alliance
c. retailer monopoly
d. marketing channel
ANSWER: d
A marketing channel is a business structure of interdependent organizations that reaches from the point of production to the consumer and facilitates the downstream physical movement of goods through the supply chain. Channels represent the "place" or "distribution" element of the marketing mix.
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