Which element of communication is most effective when it is made audience-centric and not organization-centric?

a. Messages
b. Channels
c. Media
d. Senders


A

Communication & Mass Media

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Radio station programming delivers a targeted audience to advertisers better than television programming

a. True b. False

Communication & Mass Media

Identify a skill that you have mastered and describe how you progressed through the four stages of skill learning.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

With any theory or process, it is often helpful to visually represent its complexities in a model. Modeling a process helps you do all of the following EXCEPT

a. clarify what parts are essential. b. provide a framework for teaching communication in a classroom. c. establish how it works or not. d. predict potential solutions when the process fails.

Communication & Mass Media

Books that are published soon after a well-publicized event are known as

A. instant books. B. pulp novels. C. e-books. D. trade books.

Communication & Mass Media