Customers are more likely to talk about service that exceeded their expectation than about service that did not meet their expectation.
Answer the following statement true (T) or false (F)
False
Negative word of mouth occurs when consumers spread negative information about a product, service, or store to others. When customers' expectations are met or even exceeded, they often don't tell anyone about it. But when consumers believe that they have been treated unfairly in some way, they usually want to complain, often to many people.
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________ is defined as the substantial likelihood that a person either committed or is about to commit a crime.
A. Preponderance of the evidence B. Reasonable doubt C. Probable cause D. Reasonable suspicion
A compiler translates the source program into an object program
Indicate whether the statement is true or false.
When a company evaluates each market segment to determine which segment or segments present the most attractive opportunity to maximize sales, it is engaged in
A. positioning. B. targeting. C. segmenting. D. repositioning. E. situation analysis.
A strategy of maintaining a union's existing strength in its traditional membership areas through difficult times so it can capture unionization interest when nonunion workers finally become disillusioned with employer behavior is known as:
A. Fortress unionism B. Nonmajority unions C. Uplift unionism D. Union protectionism