RFM models with dual dimensions use theAVERAGEIFS function to calculate the probability that a customer in a given group will make a purchase
a. True
b. False
A
You might also like to view...
During the ________ stage of reverse innovation, a firm must communicate and deliver a value proposition that is built around the unique customer benefits of the product
A) developing B) listening C) choosing D) launching E) identifying
Discuss why it is important to use the "you" perspective in your request messages
What will be an ideal response?
In the 21st century, the vast majority of journalists prefer to receive news releases via social media
Indicate whether the statement is true or false
Kip tends to be extremely optimistic. Which decision making criterion would he naturally select and what conclusion would he recommend to Napoleon? Why?
Napoleon is contemplating four institutions of higher learning as options for a Masters in Business Administration. Each university has strong and weak points and the demand for MBA graduates is uncertain. The availability of jobs, student loans, and financial support will have a significant impact on Napoleon's ultimate decision. Vanderbilt and Seattle University have comparatively high tuition, which would necessitate Napoleon take out student loans resulting in possibly substantial student loan debt. In a tight market, degrees with that cachet might spell the difference between a hefty paycheck and a piddling unemployment check. Northeastern State University and Texas Tech University hold the advantage of comparatively low tuition but a more regional appeal in a tight job market. Napoleon gathers his advisory council of Kip and Pedro to assist with the decision. Together they forecast three possible scenarios for the job market and institutional success and predict annual cash flows associated with an MBA from each institution. All cash flows in the table are in thousands of dollars. School Scenario 1 Scenario 2 Scenario 3 Vanderbilt 95 20 -10 Texas Tech 55 60 60 Seattle 90 10 80 Northeastern State 65 50 60