Which source of a problem occurs when there is a gap existing between what was supposed to happen and what did happen?
A) An opportunity
B) A marketing opportunity
C) A failure to meet an objective
D) A major problemA marketing failure
E) A marketing failure
C
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When supervisors follow the human resource staff's advice, they are no longer accountable for the outcomes of their decisions.
Indicate whether the statement is true or false.
A person is not a holder if she is in possession of an instrument that is payable to bearer.
Answer the following statement true (T) or false (F)
Which of the following is an example of the exchange marketing function?
A) Rachel collects customer data in order to identify the most profitable customer relationships. B) Ziv arranges financing terms for his company's business customers. C) Kelly supervises the processing and packaging of products before they leave her company's factory. D) Gus sets the price points for various items in his company's product line. E) Allison delivers her company's products to its customers.
Which of the following is a problem caused by a policy of the EU?
A) Barriers to the free flow of products, services, finances, and labor decreased. B) Policies on trade with nonmember nations were developed. C) Economic powers stepped in to prop up weaker economies. D) Adopting a common currency decreased currency risk. E) The EU represents one of the world's largest single markets.