What are five factors retailers consider in setting retail prices?
What will be an ideal response?
Five factors that retailers must consider when setting prices are: (1) the price sensitivity of consumers; (2) competition; (3) the pricing of services; (4) analytical factors such as cost, break-even points, pricing software, and Internet, mobile, and social; and (5) legal and ethical issues.
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Which of the following circumstances is unlikely to increase the success of OD?
A. consideration of cross-cultural differences B. single intervention C. top management support D. goals geared to short-term results E. goals geared to long-term results
Rick Lee, a milk deliveryman in New York, delivers dairy products to 200 customers weekly. The quality of the service Rick provides to his customers is based on customer expectations. All of the following determine the expectations of Rick's customers EXCEPT:
A. changing shifts in demand for local produce and dairy products. B. customer experiences with milk from a grocery store. C. word-of-mouth comments about Rick's product and service. D. customer needs for fresh milk delivered weekly. E. Rick's ability to provide the anticipated dairy products.
When evaluating channel performance, all of the following may serve as performance indicators, except:
a. resellers loyalty b. customer satisfaction with reseller c. exclusive dealing arrangements d. reseller's contribution to growth e. quantitative indicators
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