Events A and B are mutually exclusive with P(C) = 0.3 and P(B) = 0.2 . Then, P(Bc) =
a. 0.06.
b. 0.50.
c. 0.70.
d. 0.80.
d
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What type of negotiating strategy requires the supplier to open its books to the purchasers?
A) cost-based price model B) market-based price model C) competitive bidding D) price-based model E) transparent negotiations
Tara is building an artificial beach at her lakefront resort. She agrees in writing to buy 1,000 tons of sand from Frank for $20 per ton, with delivery on June 1, at her resort. Frank fails to deliver any sand, and Tara is forced to go elsewhere. She buys 1,000 tons from Maureen at $25 per ton, and then is forced to pay Walter $5,000 to haul the sand to her resort. Tara sues Frank. Tara will
recover a. Nothing b. $5,000 c. $10,000 d. $15,000 e. $30,000
Concerned with the reliability of research results, organizations like the American Marketing Association, the International Chamber of Commerce (ICC), and ESOMAR have established ________ ________ for conducting research.
Fill in the blank(s) with the appropriate word(s).
One of the following typically entails showing members of the product's target market advertising and other promotional materials for several products, including the test product. These people are then taken to a mock or real store where their purchases are recorded. Which of the following is being described?
a. simulated (laboratory) market test b. adoption-rate test c. concept test d. consumer juried test