A category of ethnographic research used to observe consumers in a natural context in virtual and mobile spaces is referred to as ________
A) interethnography
B) netnography
C) microethnography
D) macroethnography
E) demography
B
Business
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Which of the following could be used to increase the tangibility of services and to facilitate prepurchase evaluation?
A) sampling B) comparative advertisements C) image advertising D) print advertising
Business
______ is the unconscious process of making decisions based on imagination and possibilities.
A. Anchoring B. Satisficing C. Bias D. Intuition
Business
Which of the following is the most typical on-the-job training technique?
a. training by speakerphone b. work-team seminars c. computerized instruction d. one-on-one supervised experiences
Business
It is possible to perform SQL commands on an associative array.
Answer the following statement true (T) or false (F)
Business