Which of the following statements about test marketing is most accurate?
A. Standard test markets are the least expensive and fastest type.
B. Test marketing is especially important for new, expensive industrial products.
C. Test marketing is better suited to relatively inexpensive new consumer goods than for new services.
D. Test marketing is especially important for new services.
E. Expensive consumer products must be test marketed in extremely upscale shopping malls to guarantee accurate results.
Answer: C
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