An automobile manufacturer charges a higher price for its hybrid car that runs on both electricity and gasoline than it charges for a car that runs on only gasoline. The manufacturer contends that the consumer will save money with the hybrid car in the long run because the money saved on gasoline will more than cover the price differential between the hybrid car and a regular car. This manufacturer is using
A. value in use pricing.
B. price leadership.
C. reference pricing.
D. price lining.
E. psychological pricing.
Answer: A
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