The home stadium of the Miami Dolphins was once known as Joe Robbie Stadium but is now called Hard Rock Stadium. Which PR activity by the Hard Rock Cafe organization does this example best illustrate?

a. positioning a product
b. sponsoring an event
c. purchasing naming rights
d. engaging in media relations


c. purchasing naming rights

Communication & Mass Media

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Ethnolinguistic vitality is a term used by linguists who study the relationship between language and identity. Which of the following best describes ethnolinguistic vitality?

A. The degree to which a language has state support and is considered ‘safe’. B. The degree of prestige, acceptability and importance associated with a language. C. The number of speakers of a language compared to other languages. D. The extent to which a language allows for descriptive, elaborate usage.

Communication & Mass Media

The broadcasting Equal Time Rule gives an advantage to concise candidates but not necessarily more qualified candidates

Indicate whether this statement is true or false.

Communication & Mass Media

If you want to efficiently set up the basis of what the change is a proposition of

policy should be, you should define terms by (a) authority. (b) example. (c) operation. (d) synonym.

Communication & Mass Media

What is wrong with the following set of main points for a speech about Mount Kilimanjaro? Explain the problem and then rewrite the main points to solve it.I. The peak of Mount Kilimanjaro has an arctic climate with snow, ice, and violent winds.II. The middle of Mount Kilimanjaro has a rain forest climate with lush vegetation and diverse animal species.III. A bushland climate with grassy pastures and farming communities is found at the base of Mount Kilimanjaro.

What will be an ideal response?

Communication & Mass Media