Which statement below does not describe nonverbal communication as stated in the textbook?
a. Allows transmission of subtle messages
b. Risk of conveying the wrong message
c. Is an important way of communicating
d. Can be recorded and archived
d. Can be recorded and archived
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In a SWOT analysis, potential external opportunities are helpful when they identify all significant trends along with how the organization can benefit from each, including new markets, additional customer groups, legal changes, innovative technologies, population changes, competitor issues, and so on.
Answer the following statement true (T) or false (F)
High quality exchanges between leaders and followers produce ______.
A. higher employee turnover B. less feedback about performance C. better organizational commitment D. fewer demands on leaders’ time
At Great Bear Nature Tours, the owners are careful to treat both guests and employees very well. In fact, most employees feel that they are treated like privileged guests at work. This is an example of:
a. green marketing. b. social marketing. c. nonprofit marketing. d. internal marketing.
Describing how a service stands out from its competitors would be what aspect of the marketing mix?
a. product b. price c. promotion d. place