What are two reasons organizational branding is more critical than ever before?

a. increase in consumers work hours and increase on consumer debt
b. increased interest in health and fitness and increased access to media
c. increase in consumer spending and increase in social media use
d. increase in global competition and pervasiveness of online commerce


d. increase in global competition and pervasiveness of online commerce

Communication & Mass Media

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When you begin and end your feature story with the same idea, this is called __________________,

a. the circle technique. b. the emphasis tactic. c. the dramatic summary. d. the inverted pyramid.

Communication & Mass Media

Which of the following is a problem in personal interviewing?

a) Unstructured question format b) Multistage sampling c) The possibility of interviewer bias d) Low response rate

Communication & Mass Media

You should break any of the guidelines in the textbook for writing for the ear when doing so will assist the listener

Indicate whether the statement is true or false.

Communication & Mass Media

Which of the following is a leadership function in the task area?

A. contributing ideas B. goal-setting C. climate-making D. clarifying E. none of the above

Communication & Mass Media