How do selective perception, selective exposure, selective comprehension, and selective retention differ?
What will be an ideal response?
Perception is the process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world. The human brain employs a process called selective perception to organize and interpret information - a filtering of exposure, comprehension, and retention. Selective exposure occurs when people pay attention to messages that are consistent with their attitudes and beliefs and ignore messages that are inconsistent. Selective comprehension involves interpreting information so it is consistent with one's attitudes and beliefs. Selective retention means consumers do not remember all the information they see, read, or hear, even minutes after exposure to it.
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For products and services where there is relatively little information processing, consumers may move from the cognitive stage directly to the behavioral stage and then form attitudes after product usage
Indicate whether the statement is true or false
Which of the following can help business firms stimulate innovation?
a. Hiring employees with low risk tolerance b. Telling employees that they must fear failure c. Instructing managers to use micromanagement techniques d. Using teams of writers to imagine detailed opportunities and threats for their companies
Raising senior management awareness of OSCM as a competitive weapon is not an important issue.
Answer the following statement true (T) or false (F)
Isabel obtains a fire insurance policy on her home from Justice Insurance Company. The home is lost in a fire, but the parties dispute the amount of Justice's liability under an ambiguous clause in the policy. A court would most likely
A. interpret the clause against Isabel. B. interpret the clause against Justice. C. rewrite the clause and apply it as rewritten. D. strike the clause from the policy.