The concept of adverse selection helps to explain why indirect finance is more important than direct finance as a source of business finance
Indicate whether the statement is true or false
TRUE
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Describe some of the methods used to supervise salespeople and help them work more efficiently
What will be an ideal response?
In Hofstede's _______________ society, the level of inequality is endorsed by followers as well as by leaders.
Fill in the blank(s) with the appropriate word(s).
Calculating return on investment (ROI) is often different for MPR practitioners since ________
A) the public relations discipline does not use quantitative tools B) ROI is exclusively used to monitor advertising expenditures C) marketing goals can be based on hard-to-measure attitudes and opinions D) firms rarely trust ROI figures tabulated for communication efforts E) MPR is solely a communication function, not a business tool
Which of the following is true for an auction with reserve?
A) The seller retains the right to refuse the highest bidder. B) Invitations to make an offer are not allowed. C) Goods cannot be withdrawn from sale after the offer has been made. D) A bid once made cannot be withdrawn and is legally binding.