As Alejondro reads the copy for South Beach Hotel's upcoming magazine ad in Southern Living, he worries that no one will spend the time to read all the details of the facilities his resort has to offer. Wanting to have the greatest impact, Alejondro focuses his creative efforts on the
A. copy.
B. body.
C. text.
D. signature.
E. headline.
Answer: E
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A homeowner's policy does not cover theft that takes place at an insured's workplace even if the item is insured
Indicate whether the statement is true or false
Pacific Bank receives a check drawn by Qiana. The check is received after the established "cutoff" hour. Payment can be postponed without dishonor
A. indefinitely. B. under no circumstances. C. unless Qiana personally demands acceptance. D. until the close of the next business day.
Which of the following accurately characterizes publicity?
A. It is mass selling that avoids paying media costs. B. It is generally less useful than advertising for promoting a truly new product. C. It is any paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor. D. It is more expensive than all other promotion methods. E. It is more flexible than personal selling.
You are an ethics consultant, and a group of managers has asked you for some guidelines to determine the ethicality of a decision. You tell the managers that one cannot guarantee the rightness of a decision, but a checklist can improve the chances of a decision being ethical. What are six questions you would tell the managers to put on this checklist?
What will be an ideal response?