How can researchers and managers arrive at the best interpretation of research findings?
What will be an ideal response?
Findings can be interpreted in different ways, and discussions between researchers and managers will help point to the best interpretations. Thus, managers and researchers must work together closely when interpreting research results, and both must share responsibility for the research process and resulting decisions.
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Enthusiasm in sales is the ability to:
A. turn disagreement signals into acceptance signals. B. express a willingness to create long-term relationships. C. understand the other person's feelings and situation. D. show excitement toward a product or customer. E. change a person's belief, position, or course of action.
Philo, a businessperson, is a friend of Quiana, the owner of Rise n' Shine, a coffee stand. Every day, Philo spends a few minutes at the stand, watching the brewing, considering the options, and usually buying a cup of coffee and something extra—a
bagel, a muffin, a cookie, or a sandwich. One afternoon, Philo comes to the stand and picks up a bottle of iced coffee and a sandwich priced at $5 each. Philo waves the items at Quiana without saying a word and walks out. Is there a con-tract? If so, how would it be classified in terms of formation, perform-ance, and enforceability?
What can the marketers of consumer products expect to find when they study and apply the product life cycle theory to their products?
A. All products go through every stage of the life cycle. B. Changes in a product can change its life cycle. C. The amount of time products stay in each stage is standardized for consumer products, but not industrial products. D. All products except those considered faddish go through every stage. E. The theory helps to predict how long a firm will stay in each stage.
State judges, unlike federal judges, are generally not appointed for life
a. True b. False Indicate whether the statement is true or false