Jane’s Need for Cognition is relatively low. When encountering a persuasive message she is most likely to:
a. thoughtfully consider the persuasive arguments
b. be persuaded by how attractive the speaker is
c. engage in central processing
d. ignore the message
b. be persuaded by how attractive the speaker is
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Another name for the current digital revolution affecting communication all over the world is
A) media clash. B) fragmentation. C) democratization. D) media convergence.
According to Marshall McLuhan, a "hot medium" is one that is intensely involving and requires you to focus and concentrate to get the message
Indicate whether this statement is true or false.
Deliberative speaking uses the strategies of both informing and persuading
Indicate whether the statement is true or false
Which of the following is NOT a stage in Knapp's model of relational development?
A. initiating B. experimenting C. circumscribing D. integrating