Jane’s Need for Cognition is relatively low. When encountering a persuasive message she is most likely to:

a. thoughtfully consider the persuasive arguments
b. be persuaded by how attractive the speaker is
c. engage in central processing
d. ignore the message


b. be persuaded by how attractive the speaker is

Communication & Mass Media

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Another name for the current digital revolution affecting communication all over the world is

A) media clash. B) fragmentation. C) democratization. D) media convergence.

Communication & Mass Media

According to Marshall McLuhan, a "hot medium" is one that is intensely involving and requires you to focus and concentrate to get the message

Indicate whether this statement is true or false.

Communication & Mass Media

Deliberative speaking uses the strategies of both informing and persuading

Indicate whether the statement is true or false

Communication & Mass Media

Which of the following is NOT a stage in Knapp's model of relational development?

A. initiating B. experimenting C. circumscribing D. integrating

Communication & Mass Media