The process by which we gather and analyze information about our listeners and adapt our message to

their knowledge, interests, attitudes, and beliefs is called

A. frame of reference.
B. audience analysis.
C. audience demographics.
D. audience bio.


C

Communication & Mass Media

You might also like to view...

Emily has had a rough day at work and comes home in a bad mood. Her roommate tries to persuade her that she should take over the responsibility of making sure their utility bills are paid each month. Her roommate:

a. will probably be unsuccessful because of Emily’s negative mood b. will only be successful if she can present a solid logical argument c. will probably be successful because people in negative moods are more easily persuaded d. should use a foot-in-the-door strategy

Communication & Mass Media

During a departmental meeting, Donna questions Henry's suggestion concerning how to decrease

turnover by saying, "That's an innovative approach to the problem, Henry, but I'm not sure how it would work for this specific work group" By making this comment, Donna is performing which member role? A) follower B) dominator C) evaluator-critic D) compromiser

Communication & Mass Media

When Fatima first met Katie at work, Katie seemed impatient, stressed out, and irritable. Although Katie has since adjusted and become more even-tempered, Fatima still tries to avoid her. Fatima continues to see Katie in a negative light most likely due to the __________.

A. halo effect B. primacy effect C. horn effect D. recency effect

Communication & Mass Media

The scientific term for an event that causes stress is

A. stressor. B. fight-or-flight response. C. desensitization. D. anticipatory anxiety.

Communication & Mass Media