Yoplait, makers of specialty yogurts, has expanded their product line to include YoPlay yogurt. This specialty yogurt is designed to provide the right nutrition and energy for growing children who use a lot of energy while playing outside. For this product, Yoplait is segmenting the market based on
A. gender.
B. motivation.
C. customer convenience.
D. age.
E. lifestyle.
Answer: D
Business
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