Which is NOT an element of Ketchum's Strategic Planning Model?

A) facts
B) goals
C) audience
D) outcomes
E) key message


Answer: D

Communication & Mass Media

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Indicate whether the statement is true or false

Communication & Mass Media

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a. denial b. truth c. deception d. self-protection

Communication & Mass Media

Haile celebrates Christmas each year, while her husband, Pietro, grew up celebrating Hanukkah. During their first winter season together, the couple observed a common theme between both traditions, gift giving; cooked food that was representative of both traditions; and listened to jazz music rather than traditional holiday music. Which strategy does this best demonstrate for adapting communication?

A. Be mindful. B. Develop a "third culture." C. Ask questions and listen effectively. D. Become other-oriented.

Communication & Mass Media

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Communication & Mass Media