What are the characteristics distinguishing informative from persuasive speaking? Consider

the speaker's intent, the use of supporting information, the use of information about audiences,
and the speaker's expectations.

What will be an ideal response?


In informative speeches, the speaker's intent is to create understanding without
persuading or promoting particular solutions. Informative supporting information is designed to
give the audience more unbiased choices rather than to limit audience choices. Informative
speakers are interested in psychological information about audiences in order to relate topics
more effectively to their frames of reference rather than to determine how to influence their
audience. Informative speakers expect audiences to grasp the full content of the presentation.

Communication & Mass Media

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C&C waged the campaign to reach ______ primary stakeholder(s).

A. one B. two C. three D. four

Communication & Mass Media

Why is "thank you" not a substitute for a clincher? Are there times when it might be preferred?

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Research studies focused on all abilities except __________ and showed that early tactile experiences seem crucial to normal development

a. emotional b. mental c. physical d. musical

Communication & Mass Media

A communication major can pursue careers in:

What will be an ideal response?

Communication & Mass Media