The people who use the products and services purchased for a household are called
A. sellers.
B. ultimate consumers.
C. organizational buyers.
D. household prospects.
E. a target market.
Answer: B
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Domestic content legislation applied to autos would tend to
a. support wage levels of American autoworkers. b. lower auto prices for American autoworkers. c. encourage American automakers to locate production overseas. d. increase profits of American auto companies.
Behavioral learning theories assume that ________
A) learning occurs when people watch the actions of others and note what happens to them as a result B) learning takes place as the result of connections we form between events C) the most important component of learning is affect D) people are problem solvers who passively react to associations between stimuli E) creativity and intuition play a primary role in the learning process
The marketing function is concerned with:
A) producing goods or providing services. B) procuring materials, supplies, and equipment. C) building and maintaining a positive image. D) generating the demand for the organization's products or services. E) securing monetary resources.
Esteem needs are the highest level in Maslow's hierarchy of needs.
Answer the following statement true (T) or false (F)