Assessment centers are primarily used to identify employees' technical skills.

Answer the following statement true (T) or false (F)


False

The primary use of assessment centers is to identify whether employees have the personality characteristics, administrative skills, and interpersonal skills needed for managerial jobs.

Business

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Viral marketing is a form of direct marketing where a company advertises its products through multiple channels simultaneously to spread the word as fast as possible to the maximum number of people

Indicate whether the statement is true or false

Business

____________________ involves the illegal copying, use, and distribution of digital intellectual property such as software, music, and movies.

Fill in the blank(s) with the appropriate word(s).

Business

Which of the following actions distinguishes firms pursuing a transnational business strategy from firms using other business strategies?

A) responding to local challenges and opportunities quickly B) exerting strong control over its subsidiaries C) striking a balance between centralization and decentralization D) responding to global challenges and opportunities quickly E) standardizing product offerings to achieve economies of scale

Business

Meredith is opening a high end shoe store specializing in designer shoes.  Which approach is probably the wisest strategy for the marketing efforts of this company?

A. Unsegmented strategy since everyone wears shoes. B. Multi-segment strategy since she could concentrate on persons wanting shoes for different reasons. C. Single-segment strategy since only women with high disposable incomes would be a prospective customer. D. Bi-segment strategy since the company won't be able to sell to just one segment to survive.

Business