A strategy that's expected to "pay its own way" must be based on a plan that generates the working capital needed to implement the plan.
Answer the following statement true (T) or false (F)
True
A firm usually seeks outside funding before it is needed to invest in a new strategy. Internally generated profits may be accumulated and used in the same way, but often internal money is used as it becomes available. In other words, with internally generated funding a firm's marketing program may be expected to "pay its own way."
You might also like to view...
If a company chooses to treat small plant asset expenditures as expenses, GAAP are being violated
a. True b. False Indicate whether the statement is true or false
In the McKennon v. Nashville Banner Publishing Co case referenced in the text, after-acquired evidence of the plaintiff-employee's misconduct was introduced in a lawsuit filed under the ADEA. How did the U.S. Supreme Court rule?
a. The court ruled that under such circumstances, the plaintiff's claim should be dismissed. b. The court ruled that under such circumstances, remedies available to the plaintiff should be limited to back pay and should not include reinstatement or front pay. c. The court ruled that under such circumstances, remedies available to the plaintiff should be limited to back pay and front pay and should not include reinstatement. d. The court ruled that such evidence has no effect on the lawsuit or on available remedies.
No federal or state government approval is required for creating a sole proprietorship.
Answer the following statement true (T) or false (F)
The provisions of section 302 of the Sarbanes-Oxley Act (as originally enacted) require the signing officers of a company to do all of the following except:
A. evaluate the internal controls over financial reporting. B. maintain the internal controls over financial reporting. C. audit the internal controls over financial reporting. D. disclose material weaknesses in the internal controls over financial reporting. E. establish the internal controls over financial reporting.