Which of the following is true of a trade-in allowance?
A. It is a price reduction to stimulate sales of newly introduced products.
B. It forces managers to reduce the list price.
C. It allows managers to reduce the effective price without reducing the list price.
D. It is used to save old products from being removed from the market.
Answer: C
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Which of the following is not a principle of Deming management?
A. Quality should be aimed at the needs of the consumer. B. Companies should determine which workers are to blame for problems. C. Improved quality leads to increased market share and employment. D. Quality can be improved on the basis of hard data. E. Companies should aim at improving the system.
Which of the following does not represent a sale?
a. Merchandise placed aside for a customer who plans to come in next week and pay with cash b. Purchase of merchandise by a customer who pays cash c. Sale of merchandise to a customer who uses a credit card d. Purchase of merchandise by a customer who uses a debit card
Companies can customize Web advertising by ________ so that people who log on in different places will see ad banners for local businesses
A) geocoding B) geodemography C) geodiversity D) psychographics E) usage
Which of the following is specified by the research design?
a. The research questions to be answered b. The management decision problem to be solved c. How the final research report will be written d. How the information obtained will be used