LinkedIn specializes in social networking for businesses and recruiters. Which of the five generic strategies is LinkedIn employing?
What will be an ideal response?
LinkedIn uses a focused differentiation strategy-concentrating on a narrow buyer segment (or market niche) and outcompeting rivals by focusing on these specialized customer groups' networking needs better than its more broadly-based rivals, attracting a devoted set of customers in the process.
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Vincent Company purchased merchandise from Liu Company with an invoice price of $300,000 and credit terms of 2/10, n/30. Liu Company's cost for the merchandise was $200,000. Vincent Company paid within the discount period. Assume that both buyer and seller use a perpetual inventory system and the gross method of recording invoices.1. Prepare entries that Vincent should record for (a) the purchase and (b) the cash payment.2. Prepare entries that Liu should record for (a) the sale and (b) the cash collection.3. Assume that the buyer borrowed enough cash to pay the balance on the last day of the discount period at an annual interest rate of 9% and paid it back on the last day of the credit period. Compute how much the buyer saved by following this strategy. (Assume a 365-day year and round
dollar amounts to the nearest cent.) What will be an ideal response?
When integrating conscious marketing into a marketing strategy, a key task is to ensure that all managers are evaluated on their actions from a conscious marketing perspective. This action would take place during which stage of the strategic marketing planning process?
A. brainstorming phase B. planning phase C. control phase D. revision phase E. implementation phase
Federal law permits the intentional interception of any wire, oral, or electronic communication
a. True b. False Indicate whether the statement is true or false
Makes Scents Inc., a company that manufactures and sells premium perfumes, is pursuing an international strategy. PriceSmasher Inc., a supermarket chain, follows a multidomestic strategy. Which of the following statements is most likely true of this scenario?
A. Makes Scents Inc. will sell the same products in both domestic and foreign markets, whereas PriceSmasher Inc. will customize its product offerings to suit local requirements. B. Makes Scents Inc. will be better protected from exchange rate fluctuations when compared to PriceSmasher Inc. C. Makes Scents Inc. will not be able to use its home-based core competencies in foreign markets as much as PriceSmasher Inc. will. D. Makes Scents Inc. will pursue a differentiation strategy at the business level, whereas PriceSmasher Inc. will pursue a cost-leadership strategy at the business level.