According to the ________ principle, the cause–effect pattern emphasizes the effects; the effect–cause pattern emphasizes the causes

A) recency
B) complexity
C) primacy
D) spatially


Answer: A

Communication & Mass Media

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The owner of a landscaping business noticed a local restaurant was surrounded by dry, dead grass and overgrown shrubbery

In a document offering his landscaping services, the business owner tried to persuade the restaurant manager how much nicer a well-kept, lush, green exterior looked, and convince the managerthat landscaping could increase the restaurant'sbottom line. What document did the business owner write? a. Sales proposal b. Progress report c. Formal report d. Activity report

Communication & Mass Media

Hickson and Stacks (1993) found that people like to be closer to those people who are seen as having social stigmas

Indicate whether this statement is true or false.

Communication & Mass Media

Madison is a junior reporter for a large newspaper. She sincerely promised a source that if he gave her the name of a politician who helped cover up the drug overdose of a prominent doctor, she would make sure the police did not learn where she got the information. Just before printing the story, the paper’s editor called the police and gave them the informant’s name in accordance with the paper’s established policy that Madison did not know about. What mistake did Madison make?

A. failing to show compassion B. making a promise she could not keep C. following a stereotype D. letting herself be manipulated

Communication & Mass Media

________ credibility is the credibility of the speaker before he or she begins to speak. ________ credibility is the credibility produced by everything the speaker says and does during the speech. ________ credibility is the credibility of the speaker at the end of the speech.

What will be an ideal response?

Communication & Mass Media