Eliza Reyes seeks to open a new apparel business. She has completed the first formal stage of the planning process-the opportunity analysis. In so doing, she has
A. developed a means to employ formal control systems.
B. prepared for an initial public offering (IPO).
C. described the service, assessed the opportunity, assessed herself, and specified the activities and resources (including funding) needed to move the idea to a viable business.
D. created a business plan.
E. performed a strengths/weaknesses/opportunities/threats (SWOT) analysis.
Answer: C
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