When employees receive a salary increase by means of the percentage- of-salary increase method, the salary differential between the lower- and higher-paid individuals soon diminishes
Indicate whether the statement is true or false.
F
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Relationship marketing refers to
A. the process of identifying prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace. B. exclusive legally binding contractual agreements between retailers and customers in order to create enhanced value for each party. C. the linking of the organization to its individual customers, employees, suppliers, and other partners for their mutual long-term benefits. D. the belief that it is easier and less expensive to find new customers than to retain old ones. E. the selection and the assignment of a firm's personnel for a specific product or product line to a group of current or prospective customers.
To reduce inventory management costs, many companies use a system called ________, which involves having goods delivered exactly when they are needed
A) reduction-inventory management B) just-in-time inventory management C) limited inventory logistics D) supply chain management E) economic order quantity
Mary and Ben ask customers to fill out satisfaction surveys after purchasing items from the store. Customers who complete surveys are entered in a monthly raffle with the prize of a $100 gift certificate to the store
One of the questions on the survey asks customers what they had expected to pay for their purchases, and another asks what they would have been willing to pay for their purchases. Mary and Ben most likely asked these questions to help them evaluate the ________ element of their marketing-mix strategy. A) promotion B) positioning C) price D) process E) product
The rate of return on common shareholders' equity
a. will exceed the rate of return on assets whenever the rate of return on assets exceeds the after-tax cost of borrowing and any dividends required for preferred shareholders. b. will not exceed the rate of return on assets whenever the rate of return on assets exceeds the after-tax cost of borrowing and any dividends required for preferred shareholders. c. will always exceed the rate of return on assets. d. will never exceed the rate of return on assets. e. none of the above