FedEx and UPS are converting their delivery trucks with standard diesel engines to more fuel-efficient and cleaner hybrid-electric vehicles, which can cut fuel costs by half and lower fuel emissions by 90 percent. These vehicles are marked as low-emission hydraulic hybrids right on the side of the trucks. This is an example of
A. demarketing.
B. green marketing.
C. cause marketing.
D. preemptive compliance.
E. triple-top line marketing.
Answer: B
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A product in the maturity stage will most likely require ________ advertising
A) informative B) comparative C) persuasive D) reminder E) covert
Liabilities that will be paid over a period of more than one year are ________.
A. long-term assets B. long-term liabilities C. equity D. None of these.
A retailer is told by the manufacturer the minimum price at which a product can be sold. In antitrust this is an example of:
a. a tying arrangement b. resale price maintenance c. exclusive dealing d. a consignment arrangement e. none of the other choices
Today, it can be problematic to have only a single IPv6 stack because ________
A) a single IPv4 stack is out of date B) a single IPv6 stack could not communicate with a single IPv4 stack C) a dual stack has become a common solution D) all of the above