Why is it important for marketers to understand the product life cycle?
What will be an ideal response?
Product strategies and tactics will vary depending on the stage in the life cycle. Students should understand and demonstrate that inappropriate strategies can also be detrimental.
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Understanding and following the letter of copyright laws is critical to practitioners, especially in dealing with ________, because some of these professionals retain the right to copyright their work
A) printers B) employers C) freelance writers D) the Associated Press
When writing a resume, which of the following is not a mandatory component?
A) E-mail address. B) Contact information. C) Career objectives. D) None of the above.
Most recruiters favor a ________ résumé because it quickly reveals a candidate's education and experience
A) scannable B) functional C) chronological D) online
In small firms, one or two individuals typically handle advertising activities and tend to rely on ______ for copywriting, artwork, and media scheduling advice.
A. an advertising agency B. local media C. an advertising department D. a freelance specialist E. national media