Publicity is always positive and is always under the control of, or paid for by, an organization.
Answer the following statement true (T) or false (F)
False
Publicity is not always positive and is not always under the control of, or paid for by, an organization. Both positive and negative publicity often originates from sources other than the firm.
You might also like to view...
Consumers are generally willing to make more effort than usual to buy specialty products
Indicate whether the statement is true or false
Which of the following is the adoption process stage at which the consumer considers whether trying the new product makes sense?
A) awareness B) interest C) evaluation D) adoption E) trial
A nontariff barrier is illustrated by all but
A. the preference of some Indonesians for betel nut. B. the widespread Japanese belief that American rice can cause cancer. C. the European attitude toward genetically modified crops. D. the French requirement in 1982 that all Japanese VCRs be inspected in Poitiers, far from the port and up a windy mountain road.
Positive word-of-mouth advertising from a company's delighted customers is more effective than an advertising campaign developed by a company
Indicate whether the statement is true or false