Campaign planners find that many people in the community are not regularly exercising because gym memberships are very costly. Based on this finding, what tactic could the team use to increase their intentions to exercise?
a. explain how the benefits of exercise outweigh the costs of gym membership
b. work with local gyms to offer lower membership fees
c. tell community members how many people in the community do belong to the gym
d. have a local celebrity come and talk to groups about the importance of exercising
b. work with local gyms to offer lower membership fees
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