Campaign planners find that many people in the community are not regularly exercising because gym memberships are very costly. Based on this finding, what tactic could the team use to increase their intentions to exercise?

a. explain how the benefits of exercise outweigh the costs of gym membership
b. work with local gyms to offer lower membership fees
c. tell community members how many people in the community do belong to the gym
d. have a local celebrity come and talk to groups about the importance of exercising


b. work with local gyms to offer lower membership fees

Communication & Mass Media

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Indicate whether the statement is true or false

Communication & Mass Media

Differentiate between personality and temperament

What will be an ideal response?

Communication & Mass Media

New York City has three newspapers. This market configuration can be best characterized as _______________

a) a monopoly b) an oligopoly c) corporatization d) synergy

Communication & Mass Media

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A. avoidance B. competition C. accommodation D. competition

Communication & Mass Media