What kinds of internal information might be of value to a marketing researcher?
What will be an ideal response?
Students should discuss purchase information (quantity, frequency, etc.), return information, possible credit information, customer service complaints, customer lists, and profitability information.
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Which of the following Ps in the marketing mix describes the goods-and-services combination the company offers to the target market?
A) price B) promotion C) product D) place E) package
At December 31 . 2013 . Grandin Corporation had 500 shares of common stock outstanding. On October 1 . 2014, an additional 200 shares of common stock were issued. In addition, Grandin Corp had $40,000 of 8 percent convertible bonds outstanding at December 31 . 2013 . which are convertible into 225 shares of common stock. No bonds were converted into common stock in 2014 . Net income for the year
ending December 31 . 2014, was $14,000 . Assuming the income tax rate was 50 percent, the diluted earnings per share for the year ended December 31 . 2014, should be a. $15.67 b. $20.13 c. $25.45 d. $28.36
What amount will be shown for payments to suppliers for Merchandise Inventory purchases? (Assume that Accounts Payable are for purchases of merchandise inventory only.)
Designer Paints Company uses the direct method for preparing its statement of cash flow. Designer Paints reports the following information regarding 2018:
From the income statement:
Sales Revenues, $267,000
Cost of Goods Sold, $213,000
Operating Expenses, $33,000
A) $207,300
B) $213,900
C) $200,700
D) $212,100
In order to determine the summer unemployment rate among college students in a university, a pilot sample was taken; and it was determined that ten percent of the individuals in the sample were unemployed. Using the results of the pilot study and a 95% confidence, what sample size would be required to estimate the proportion of unemployed college students in the university if we want the margin of error not to exceed 3 percent?
What will be an ideal response?