When a company's professional buyer considered a ________ of a plant to house a new distribution center, he spent a lot of time and effort researching information because this purchase decision was very high-risk, complex task
A) new-task buy
B) modified rebuy
C) reciprocal purchase
D) straight rebuy
E) simplified rebuy
A
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If a buyer is loyal to two or three different brands of soap, this buyer's loyalty status can be described as being among the ________
A) switchers B) shifting loyals C) split loyals D) hard-core loyals E) antiloyals
The St. Louis Symphony is an example of which type of organizational customer?
A. resident buyer B. nonprofit C. intermediary D. wholesaler E. government
________ refers to an interest a creditor automatically obtains when he or she extends credit to a consumer to purchase consumer goods.
A. Floating lien B. Mortgage C. Artisan's lien D. Purchase money security interest
Who was the first president of the American Federation of Labor?
A. Uriah Stephens B. George Meany C. Samuel Gompers D. John L. Lewis E. Jimmy Hoffa