The continual search for the most effective method of accomplishing a task by comparing existing methods and performance levels with those of other organizations, or with other subunits within the same organization is known as a gain-sharing plan.
Answer the following statement true (T) or false (F)
False
This is the definition of benchmarking, not a gain-sharing plan.
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Which of the following statements is true regarding a value-added reseller?
A) A value-added reseller normally has a much larger number of suppliers. B) Selling through a VAR is more like a supplier relationship. C) Companies selling through VARs rarely have well-established markets into which they can also sell by themselves. D) Marketing managers using VARs also have to have significant branded marketing skills.
Brand ambassadors are volunteers spreading a company's brand message, while brand evangelists are paid employees using stealth marketing tactics to spread a company's brand message
Indicate whether the statement is true or false
If your topic is controversial or the members of your audience have strong opinions about your topic already, it is best to ______.
a. ask them for their judgments while you are speaking b. ask them for their judgments before you begin speaking c. ask them to suspend their own judgments until after you present your arguments d. ask them to make their judgments before you present your argument
Multichannel distribution occurs when a producer uses several competing channels to reach the same target market, perhaps using several intermediaries in addition to selling directly.
Answer the following statement true (T) or false (F)