Which of the following elements of a marketing plan permits senior management to grasp the plan's major thrust?
A) the situation analysis
B) the marketing strategy
C) the executive summary
D) the financial projections
E) the short-term targets
C
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A survey questioned men and women to determine how each group felt about low-fat foods advertising on television. The results from male and female respondents were examined separately to see if their responses were different
The research results were analyzed using ________. A) ethnographic techniques B) single-source data methods C) cross-tabulation D) standard correlation calculations E) projective techniques
Jungmin is rating his employees on a scale of above average, average, and below average. In other words, Jungmin is using a ______ scale.
A. behaviorally anchored B. management by objectives C. narrative D. graphic rating
What three areas can potentially share responsibilities for selection?
What will be an ideal response?
Business strategy, as distinct from corporate strategy, is chiefly concerned with
A. what business model to employ in each of the company's different businesses. B. deciding what new businesses to enter, which existing businesses to get out of, and which existing business to remain in. C. making sure the strategic intent of a particular business is in step with the company's overall strategic intent and strategy. D. coordinating the competitive approaches of a company's different business units. E. deciding how to build competitive advantage and improve performance in a particular line of business.