Marketing channels can achieve economies of scale through:
A. overcoming spatial discrepancies
B. contact expertise
C. specialization and division of labor
D. overcoming temporal discrepancies
E. overcoming discrepancies of quantity
Answer: C
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Which of the following is an example of a temporary difference that would result in a deferred tax liability?
a. Use of straight-line depreciation for accounting purposes and an accelerated rate for income tax purposes b. Rent revenue collected in advance when included in taxable income before it is included in pretax accounting income c. Use of a shorter depreciation period for accounting purposes than is used for income tax purposes d. Investment losses recognized earlier for accounting purposes than for tax purposes
______________ focuses on the relationship between the customers and the firm from a commitment perspective.
a. Cultural marketing b. Relationship marketing c. Constructive marketing d. Social Marketing
Why is outlining your message before communicating an effective technique?
Organizational principles that apply to letters also apply to email messages
Indicate whether the statement is true or false