________ analysis is a statistical approach that relies heavily on historical demand data to project the future size of demand, and it recognizes trends and seasonal patterns
Fill in the blanks with correct word
Time-series
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When research shows that Burberry and Ferragamo are perceived as the most similar by consumers while Coach and Dior are the farthest apart, researchers can interpret the results to show which brands are in direct competition
Indicate whether the statement is true or false
Direct representation, as opposed to representation by independent intermediaries, for exporting by the market country, has several advantages which do not include:
A) facilitates control and communications. B) allows decisions concerning program development and resource allocation. C) benefits when a product is not yet established in a market. D) ensures marketer's interest and special efforts. E) helps selling products directly to the consumer in the market country.
Service providers invest large amounts of money in training employees because ________.
A. they lose business and revenue if they do not meet the service expectations of customers B. consumers act on impulse and purchase any product or service that they desire to buy C. they are unaffected by the economic recession and massive job losses D. a larger number of consumers are opting to buy rather than rent homes and cars
The management function most often confused with public relations is:
A. Advertising D. Marketing B. Lobbying E. Development C. Personnel