Being ethical may sometimes mean making a hard choice between your conscience and your paycheck
Indicate whether the statement is true or false
T
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Frey and Eagly (1993) suggest that vivid elements in persuasive messages increase message effectiveness
Indicate whether the statement is true or false
What is the process of carefully selecting keywords that can be indexed by search engines such as Google?
a. Search engine optimization b. Social platform outreach c. Social media embedding d. Inverted pyramid styling
A speaker’s character is best defined as:
A. The person who acts out the part of another person
B. The preparedness of the speaker
C. The enthusiasm the speaker has for his or her audience and message
D. The audience's perceived trustworthiness of the speaker
All of the following are necessary for a well-crafted speech EXCEPT
A) a thoughtfully selected topic. B) a clear purpose. C) a humorous anecdote. D) ?a concise thesis statement. E) ?none of these are exceptions.